[ad_1]
At his WWDC 2024 developer conference on Monday, Apple showed off Safari Highlights, a browser feature that resembles Google’s AI reviews.
If you witness rough start for AI reviews, you might be wondering why. Or at least you might be wondering how similar Safari Highlights are.
In short, Safari Highlights uses machine learning to display relevant information at the top of certain web pages as you browse.
It’s part of Apple’s big new push into generative AI. At WWDC, the tech company announced a long-awaited AI framework called Apple Intelligencewhich will power new features like text summaries and image customization, along with a revamped version of Siri that will use AI to become more conversational and personal.
There was a lot expectation leading up to WWDC on exactly what Apple has up its sleeve with generative AI. While its Big Tech peers have long since planted their flags, Apple is characteristically in no rush. We now have a better idea of how the company plans to catch up, which also includes deal with OpenAI to bring the popular chatbot ChatGPT to the iPhone with iOS 18 later this year.
Here’s how Safari Highlights works. The feature displays guidelines, summaries, and links to help you learn more about the people, music, movies, and TV shows you’re exploring through the browser. Based on examples shown during Monday’s event, Highlights curates information from sources such as Apple Music, Apple TV Plus and Wikipedia.
For example, if you’re reading an article about Dua Lipa, Safari Highlights might download an album for you from Apple Music, or if you’re reading a review of Palm Royale, it might include the show’s Apple TV Plus page.
It wasn’t immediately clear whether Apple used other sources for Highlights or whether other topics would drive additional descriptions. Apple did not respond to a request for comment.
Apple announced a similar feature, Safari Summaries, for its Reader app. Here, Apple will remove “distractions” like ads from articles and add content and a summary of what you’re about to read. Videos will automatically expand to fill the window to a similar capacity.
In comparison, Google’s AI reviews had to ushered in a new era of personalized search Model Gemini that better understands our intent and quickly addresses what we’re looking for by adding summaries to the top of search engine results pages — including addressing questions we haven’t even asked yet.
These summaries cover a much wider range of information and responses from sources around the web. There’s also a more personalized aspect here, as Google’s AI systems learn from user behavior.
But Google quickly scaled back AI Overviews after the feature sometimes returned strange answers, such as suggesting that people eat rocks or put glue on pizza. The company refines the queries that give AI Overviewsstating that the feature will no longer address health-related queries or when it feels users are trying to trip it up.
Google’s Gemini and other chatbots are known to have issues AI hallucinations, when a generative AI model presents false or misleading information as fact. Hallucinations arise from faulty training data, algorithmic errors, or misinterpretation of context.
Editor’s note: CNET used an AI engine to help create several dozen stories that were labeled accordingly. The note you’re reading is attached to articles that deal essentially with the topic of AI, but were created entirely by our expert editors and writers. For more see our AI Policy.
[ad_2]
